Since 1993 Maas has photographed himself at the various addresses where he has been in paid employment ever since artschool graduation. The portfolio can be considered as an artist resume and balances against other succesful artists biographies displayed in the media. The motive prior to this project has been a recurring inspiration for his artistic work ever since.

Have a new life,  project logo-design
Have a new life, project logo-design, 1993

Maas graduated artschool in 1990. Although there wasn't an overall national system for young graduated artists, they could count on financial support by the government  to develop their profession. In practice there was no national arrangement and granting of an artist's allowance depended on the understanding of the local government.



Soon after his graduation, the municipality where Maas used to live ignored his status as a graduated artist and they decided that Maas had to find himself a job. Without any scholarship or financial support Maas went looking for a way to become self-supporting while making art in his studio. Initially, to maintain his status he prefered to find himself a part-time (unskilled) job rather than a creative full time contract or assignments. Soon he found himself between 2 worlds, the artist opposite the laborer. The new artistic life wasn't what he'd expected to be while studying art and the standards set up by the art world to comply with the artistic practice where hard to accomplish in his new situation. 


From that moment He's been  fathoming  the myth of 'being an artist'. While getting a grip on his own artistic situation, his artistic career became more like a hobby to the establishment.

Artist essentials 1992 - 2013
Artist essentials 1992 - 2013 , underwear, nylons , shirt and high heels in ammunition chest, 1992

The photo series that emerged  indicate his dissatisfaction with the situation and is entitled KUNSTENAAR IN ATELIER (artist in studio).

In 1993 Maas started to photograph himself at the various addresses where he has been in paid employment ever since graduation. He is portraying himself standing on high heels; a reference to masculinity, Masculinity and identity still are two major themes in Maas' works. In fact the standards set  for 'masculinity' are like the standards set for 'being an artist', they are based on agreements within a community; they depend on time and place.  


HAVE A NEW LIFE for the artist  :  kunstenaar in atelier

Kunstenaar in atelier /  portfolio

laminated photoprints on Dibond, 18 cm x 21 cm --- 1993 / 2021

kunstenaar in atelier - INSTALLATION (2009)

impression of Artist in Studio 2009 / installation at KunstpodiumT, Tilburg (the Netherlands)



laminated photoprint on acrylate / frame: stainless steel

248 cm x 186 cm x 20 cm --- 1997

colour prints in trophy cabinet

127 cm x 82 cm x 25 cm --- 2009

Additional works in this installation:

'about Maas' (book, mixed media) 

'soulmate' (sculpture, mixed media)

Through the years less accent was given to the feminine  shoes and fetish elements. In 2013 Maas designed his own individual shoes out of 3 pair of worn work shoes.  It seemed that he has found his own unique way to maintain his artistic practise. 

Artist essentials 2013 - 2017
Artist essentials 2013 - 2017, mixed media, 2013

The provocative photographic testimonials are in sharp contrast to the many successful but often over-valued references within an artist curriculum vitae and show us the hidden side of the artistic practice, to work as an employee, which is what most graduated artists have to deal with. The design of his new artistic life based on standards appropriate to his own situation while criticizing the demands and standards set by the artworld, still is a dominant theme in the works of Maas. Such example is the Lucky Star Gallery that originated in 2014.  


The portfolio is the centrepiece of  'Have a new life - for the artist'. Maas devised one project-title under which he could present all new developments.

Besides artist in studio 'Have a new life for the artist' covers commercial works which emerged from his own initiative or as assignments. Some commercial works/projects are directly derived from his independent works or remain contentrelated to them like Babelle , Not in my garden and Bstyle


In July 2011 Maas wrote a manifest that was published in NRC-next and Brabants Dagblad, two Dutch newspapers, in response to the debate about culture financial cuts.  While new victims complained and feared the end of the arts, Maas hoped to encourage them by commenting upon the situation from his (non-subsidised) point of view, which in fact has proved the contrary. 

Artist essentials 2017
Artist essentials 2017, mixed media, 2017

View more from the archive